Purposes

The purpose of a music video

To promote a new music release: 

In the music industry, when a music artist makes a new song or album they would give away a teaser of the song, so people know what the artist has gone for and it leaves people thinking how the song is going to be when it comes out. This mainly helps the artist promote his song or album to all his fans and others around the world. This also raises awareness to people when a new song or album is going to be released. Some artist that are not well known around the world can sometimes make it big by releasing something that is interesting or eye catchy by what they present towards people but this can only happen by the Internet, some songs can go viral all over the Internet but only if its out the question. 

lMFAO are a music group that have made many hits in the UK and united states, there first song that became a hit was party rock. This song was very interesting by the what goes on in the begin then towards the end of the music video, also it was a good party song which made it a popular tune for people to play it at parties and other fun events. It was different to other music videos because you can see people who are dressed very differently to what people usually dress as at parties.  

To create a visual representation of an artist:

Many artists try to show themselves as real as they can through there music and can show it through the making of their music video's. Some of the artists intentions or what they think is important to them and that will show people what kind of a artist they are which is important because they are trying to represent who they are and what music genre they are into as a artist. This will allow the artist to be seen but not perform live in front of you. Music videos are meant to be a visual of what the artist is like towards his fans and other people.

 Tupac is one of many that tries to make a visual of what he is all about and what he does as a artist. In this music video tupac is represented as a calm cool person that raps about 'life goes on' which shows that he goes down he gets back up and carries on. These are some of the things that tupac shows towards people who listen to his music and watch his music videos, it creates a visual of what people think about the artist when they have a new song and music video with it to show the people what artist is feeling or what is going on around the world.

To extent the playability of and provide additional income from a song:

In music videos artists have to try and promote there music to the public as fast as they can and try to keep on the TV or radio as long as possible. Music channels are one of the many ways of promoting there music to the people well, but if the song is not interesting or sound good then its more likely to be off the charts very very soon because of the song not interesting anyone. The radio is another one that some artists use if there song has been a hit on the charts on TV then radio is seen to be a next step to promote the song even more well to people so its well known to people when they come across the music video or song.

Wiley had made a song with his fellow artists that he has worked with before and is trying to promote his new song to people now by the radio this an example of how many artists would like to get a interview and then promote by talking about the song and music video. Its a way of advertising what other music genre he is into, also you tube has now been a way of promoting their song. When people finish watching other videos there are many link and background wallpaper designs which are ways of advertising their song to everyone and to promote it mainly.

To create synergy (business tie-ins) with other media sectors:

The word synergy is basically two businesses ties together so artists can have other sector open for them like the media filming industry. In music videos, some businesses can combine to promote a bigger thing to people like music industry and filming industry coming together which means making the artist more well known around the world and plus get more money. It could also open doors to artists that can act and can be in a film like some artists did, which also means artist have other sectors open for them and then it can raise awareness of both institutions simultaneously. 

The film avatar has been a big hit in the cinemas and has made a lot a money by that but the trailer has a synergy twist which means the media filming industry and the music industry has come together and make a trailer which will become the artists song and music trailer, plus for the film trailer video the sound track would be the artist singing. Overall the artist will be promoted to people who like watching film or people who are interested in other sectors of the media.

To be art in their own right:

Music videos are ways of artists can show their feeling towards the people or show whats going on around the world. Some artist can be unique there own way by making a music video that doesn't go or relate to the song. The other artists like DJ and rappers they can make music video and make people think whats going to happen next like cliff hangers in a film but in this case its in a music video. It would a mystery for people when a artist is making a remix of a song or new songs and make the music video completely different to what the music video could be showing, plus it can create a enigmas or narrative across multiple videos. 

Artists like AVICII are good at making songs and working with other artists but here his has made a song and music video that completely don't go together. Its about a person who in hospital and he need a surgery and the song is a party song in which case people would think that there would be a music video of people dancing and having fun but here the artist is trying to make the people think very differently and trying to make a song and music video very memorable.