Techniques

 Techniques

Large number of cuts

good practise 

Here in this video it has a lot of fast pace of large number of cuts in the music video which give the video more of a interesting by the video cutting in the beat of the song to show the audience that its a fast moving song and makes them build up excitement plus puts them in a party mood. In the video they are wearing crazy glasses, clothes and funny outfits like if they where going to a party which is clearly shown in the video. The large number of cuts also make it unique in its own way because of the pace of the song and the cuts that are made in the music video.

bad practise

Here the video is been shown as a slow pace song which means some of the cuts are little but still there are quite a few cuts in the music video overall. The music video is about girls and how they love and plus they mention sexual things about them and what do with them. The video has not been successful in the large number of cuts part which shows that the video is not very good in general. 

Special effect 

good practise

In this video there are a lot of special effect used, like the artists are in space and they are moving or what looks like they are going toward a bright light that will make them come together, which also the song title gives it away 'meet me half way'. The song also have one of the artists on a camel which is a good special effect because the camel looks real but when its not.

bad practise

 The video here is not very good because the special effects has not made a good impact on the video because its not come out real and very effective. The video has a lot of errors in the editing of the song and the music video itself doesn't look very professional and interesting because the car for one is not moving when its meant to move, plus the sky and cloud have been drawn and put in as a background so overall it doesn't really have any good special effects.

Cutting to the beat

good practise

 

 In this video Swedish house mafia have made a music video that is in a concert in the UK and with thousand of people jumping to the beat of the song which illustrate that when the beat is dropping the clip or short scene is changing at same time. The way its also showing the song is cutting to the beat is when the it builds up and then main course comes ups it cuts perfectly with the beat of the song which make it exciting.

bad practise

 

 Here in this video the song is not cutting to the beat because of the scenes or clips are not cutting to the beat of the song which shows that when its meant to cut it doesn't and still stays on the same scene. The video starts off with usher in the car and thinks but the beat comes in it doesn't change so this is a clear example of how this song is not cutting to the beat.

Varied camera language

good practise 

 

 Here in this video the camera language is used quite well because for example during the  beginning of the music video you can see Katy perry dressed up and spinning on the spot but its not her moving its the camera which gives it a interesting and weird surprise to the video which is also very effective. The successful thing about the video is that it has very weird and mysteries so it gets the audience thinking and makes it look very eye catchy.

bad practise

 

 Here the use of camera language is used well but doesn't look it all very interesting by the way its been used. The video has close ups that repeated over and over again which means that they don't have many styles or techniques in the video. The shots and the background is very interesting because its just a plain white screen, plus the camera is always mixed which makes it look bad.

Green screen

bad practise

 

 Here in this video is a prime example of what a bad green screen effect is been used by a artist that tries to make it look real but isn't, this means that the video may not have a good effective on itself because of the way its turned out as a music video. The video has a lot of different backgrounds but the artist is wearing the same thing which shows how professional this video is in the music industry. 

good practise

 

 Here this is video is a very good and clear example of what a good green screen music video there are like n dubz. This particular video has a good green screen because looks very realist in a way, so it mainly has a good effect cause of the techniques used in the green screen and blending the artists plus the other actors in the music video.

Lip-synching

good practise

In this video 50 cent is on point with his lip synching because every scene or clip he comes up in you cam see that 50 cent is perfect with his timing when his lip synching. The video has a lot of movement and locations around the house in the music video, so this makes t=it hard to see how the artist is singing the video. Also in the video 50 cent has a lot scenes where his shown to sing which displays to us that the more you see the artist most of the time they would lip synching perfectly.

 bad practise

 In the music video there are a lot of movement and flashing scene and clips in the video which shows that it will be hard to see the artist lip synching during the song in the music video. You won't see the artist that much in the video because he don't lip synching well in the video so they cover it up with the film scene or the music video of people dancing and having fun.