Styles and convention
Performance, concert and 'as live'
The style shows that some music video can have the artist performing live for example 'niggas is paris by jay z and kenye west' are performing live at a concert and they take that and make the live performance as one of there music video, also this shows how both artist are trying to make the music video more unique plus try's to make the music video like if they where there are the concert when its playing.
The main reason for the institution would use this style or convention because the artist has used effects in the video like having different camera angles which make the music video more exciting for the audience to see how and it makes the concert look like people who went there had a good time. The impact it has on the audience is that it would make them feel like they had wish they had gone to this concert and the artist make the video like if it was as live so they where in front of you performing, for example in the video at between 0:23 and 0:39 there is a 16 sceond speacial affect going on in the video and this make the audience see this is like if it was 'as live' to them if they was watching it at home. I would use this style in my music video because i like how captures the audience and shows how people are interersted in these kind of music videos.
Narrative
Narrative is about when the music video that shows us a story by whats going on in the video and it relates to the lyrics.
In this music video, the institution would use this style because it show what the music video is showing and what the story is telling us when its playing. The style helps the music video look more clear because of the narrative been shown to us in the video and also helps the lyrics be more clear to us when the artist is singing in the music video. The impact it has on the audience is that the narrative is helping the lyrics by it relating to the music video, it shown here between 0:39 to 0:45 for 6 seconds you can see that there is a baby crying while in the background the mother and the father is fighting in the background and the artist is singing how they don't know how to love each other. I would potentially use this style because it would have a good affect on the music video, plus it would make the song and video more clear to the audience.
Interpretative
Interpretative is where the
lyrics and the music video matches together, like for example when the
artist sings one part of the lyrics they would show on the music video.
The institution would use this style because the music video matches the lyrics and also shows that the artist is being creative by singing the lyrics while the music video shows whats going on it matches the lyrics at the same time. Here is an example in the music video called Friday. Between 1:26 and 1:55 for 29 seconds the artist and the others are at a party which shows that they are enjoying Friday. The impact it has on the audience is that people think this a music video that someone has made for fun but is so true and it makes the audience feel more pleasured because it would get boring. I wouldn't use this because it would make the video boring and not very interesting to the audience.
Impressionist
Impressionist is when the mood and pace matches the song but to the lyrics.
The institution would pick this style because the artist makes the mood and pace nice and smooth by the beat of the song playing in the background. For example in this music video when it comes to 0:20 the beat drops in and then the mood and the pace builds up in the song and music video.The impact it has on the audience is that the artist may have made the song that wants them to think that it means something but really the artist thinks very different by the way he sings the song, overall the audience would enjoy the song because i think it has a good beat, mood and pace to the song. I wouldn't use this style because it would make my music video very odd by the way the lyrics does match the song and also i wouldn't want a music video that has a bad mood and pace to the song plus at the same time the lyrics are out of place.
Surrealism/ abstract
Surrealism is when a video has many ways to surprise the audience and make unexpected elements in the music video.
The music is very weird because it starts off by a artist that is well known and they start singing as if they were rapping but the famous artist pops up in a surprising way by singing about Jack Sparrow and the film Pirates and the Caribbean
because he falls in loves with the film and makes a music video showing that he wants to come Jack Sparrow. Here is a example shown in the music video between 0:59 to 1:18 for 19 seconds the artist had a surprising intro the song. The impact it has on the audience is that its weird for them to see and hear a song that is very unexpected.
Animation
Animation is a style when the artist use themselves in a music video or a music video that is shown i animation.
The animation in this music video is of Sean Kingston who is the artist of the song, the institution would use this style to make the music video very effective to there fans and the audience itself. They would use the style to show that the music video could be a dream of themselves getting taken the mick.The impact it has on the audience is that it could relate to them like Sean Kingston feels in this music video he has made. I would use this style because it would a lot of creative idea the music video has used and it could capture the audiences eye by the way it is shown to them.
Intertextuality
Intertextuality is when a film or show is been referenced to music video's that some artists have made.
The music video takes a idea from the film called Friday the 13th the horror film that slipknot take into there music video. In one part of the song between 0:12 to 0:26 there have flashing images of the film shown in the music video. The impact it has on the audience that they would think its weird and scared but to some it would look very interesting. I wouldn't use this style because it would make my music video very bad and it wouldn't look good plus it won't go with my genre.
Pastiche / homage
Pastiche / homage is about when a artist takes a old original music video or song and make a twist to make a bit modern which is copies the styles form a period in time.
The music video is about a guy who is in a club with his friends having a good time, the title of the song is called say hello to my little friend and this shows that they have taken the film say hello to my little friend and made it into a song. The institution would use this style to make something original and make it modern to remind the audience of the film and famous saying say hello to my little friend. The impact it has on the audience is that it shows what they are trying to do by the taking the slogan and making it into a music video. I would use this but i dont think it would go with my genre because of the way it will turn out in my song and music video.
Impressionist
Impressionist is when the mood and pace matches the song but to the lyrics.
The institution would pick this style because the artist makes the mood and pace nice and smooth by the beat of the song playing in the background. For example in this music video when it comes to 0:20 the beat drops in and then the mood and the pace builds up in the song and music video.The impact it has on the audience is that the artist may have made the song that wants them to think that it means something but really the artist thinks very different by the way he sings the song, overall the audience would enjoy the song because i think it has a good beat, mood and pace to the song. I wouldn't use this style because it would make my music video very odd by the way the lyrics does match the song and also i wouldn't want a music video that has a bad mood and pace to the song plus at the same time the lyrics are out of place.
Surrealism/ abstract
Surrealism is when a video has many ways to surprise the audience and make unexpected elements in the music video.
The music is very weird because it starts off by a artist that is well known and they start singing as if they were rapping but the famous artist pops up in a surprising way by singing about Jack Sparrow and the film Pirates and the Caribbean
because he falls in loves with the film and makes a music video showing that he wants to come Jack Sparrow. Here is a example shown in the music video between 0:59 to 1:18 for 19 seconds the artist had a surprising intro the song. The impact it has on the audience is that its weird for them to see and hear a song that is very unexpected.
Animation
Animation is a style when the artist use themselves in a music video or a music video that is shown i animation.
The animation in this music video is of Sean Kingston who is the artist of the song, the institution would use this style to make the music video very effective to there fans and the audience itself. They would use the style to show that the music video could be a dream of themselves getting taken the mick.The impact it has on the audience is that it could relate to them like Sean Kingston feels in this music video he has made. I would use this style because it would a lot of creative idea the music video has used and it could capture the audiences eye by the way it is shown to them.
Intertextuality
Intertextuality is when a film or show is been referenced to music video's that some artists have made.
The music video takes a idea from the film called Friday the 13th the horror film that slipknot take into there music video. In one part of the song between 0:12 to 0:26 there have flashing images of the film shown in the music video. The impact it has on the audience that they would think its weird and scared but to some it would look very interesting. I wouldn't use this style because it would make my music video very bad and it wouldn't look good plus it won't go with my genre.
Pastiche / homage
Pastiche / homage is about when a artist takes a old original music video or song and make a twist to make a bit modern which is copies the styles form a period in time.
The music video is about a guy who is in a club with his friends having a good time, the title of the song is called say hello to my little friend and this shows that they have taken the film say hello to my little friend and made it into a song. The institution would use this style to make something original and make it modern to remind the audience of the film and famous saying say hello to my little friend. The impact it has on the audience is that it shows what they are trying to do by the taking the slogan and making it into a music video. I would use this but i dont think it would go with my genre because of the way it will turn out in my song and music video.
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